Studies have shown that stains on the uniform, along with other indicators, can be a sign of bullying. Vanish that is used to deal with the hardest stains ever couldn't ignore this one. So, the brand launched a short film about the impacts of bullying in which a young boy experiences bullying at school and his uniform is stained with juice. The stain becomes a monster that follows the little guy everywhere, eating his self-esteem until someone finds out that it can only be defeated with love and empathy.