Lightbox
Bronze Award
The Bully Monster
Reckitt / Vanish
Brazil
2025
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Entrant Company
BETC HAVAS
Program
Clio Health 2025
Advertiser Category
Consumer Brand Health Initiative
Medium
Film Craft
Category
Animation
Studies have shown that stains on the uniform, along with other indicators, can be a sign of bullying. Vanish that is used to deal with the hardest stains ever couldn't ignore this one. So, the brand launched a short film about the impacts of bullying in which a young boy experiences bullying at school and his uniform is stained with juice. The stain becomes a monster that follows the little guy everywhere, eating his self-esteem until someone finds out that it can only be defeated with love and empathy.
Credits

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