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Shortlist Award
Undeleted
Unilever
Argentina
2025
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Entrant Company
VML Argentina
Program
Clio Health 2025
Advertiser Category
Consumer Brand Health Initiative
Medium
Direct
Category
Experience / Activation
Dove's #Undeleted campaign empowered young women to speak out against online body shaming. By showcasing photos previously deleted due to hateful comments in a moving exhibition, Dove sparked a vital conversation about self-acceptance and challenged toxic beauty standards. This experience brought the often-hidden negativity of the digital world into the real world, empowering a generation to reclaim their online presence and redefine beauty on their own terms.
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