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Silver Award
SKIP THE DRAMA
Cologuard
United States
2025
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Entrant Company
FCB Health New York, an IPG Health Company
Entry Type
Direct-to-Consumer - Branded
Program
Clio Health 2025
Advertiser Category
Pharmaceutical
Medium
Film
Category
30 Seconds and Under
There’s drama everywhere. Especially when it comes to screening for colon cancer. But what if you could skip it—all the anxiety, prep and lack of control? With a bombastic medieval king, and some rich housewives with questionable taste, Cologuard is tapping into culture with the launch of “Skip the Drama:” persuading a younger, screening-anxious crowd that they too can skip the drama when it comes to colon cancer screening.
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