A pirate ship, a foul-smelling crew, and an intruder who smells fresher than anyone across the seven seas. Old Spice’s latest adventure unfolds in a pirate universe and stars a new hero for the brand: Archibald Nicescent, the only pirate who smells great for 24 hours thanks to a new formula. This piece aims to build tension aboard our ship and ends by referencing—and reinventing—one of the brand’s most iconic jokes: I’m on a seahorse.