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Entrant Company
Patients & Purpose
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Out of Home
Category
Interactive/Experiential
HateEraser: Turning Graffiti Removal into Accountability
Hate-based graffiti isn’t just vandalism—it’s a public health issue that fuels fear, anxiety, and division. Traditional removal methods erase the message but fail to address the harm or engage those responsible for spreading it.
HateEraser changed that. By requiring first-time offenders to remove hate graffiti, the initiative ensured hate wasn’t just erased but actively undone by those who created it.
A Collective Effort to Undo Hate
Brought to life through the collaboration of Life After Hate, scientists, reformed extremists, police departments, and 50 street artists, HateEraser made graffiti removal a path to change, not just cleanup:
The Fast-Acting Gel-Based Remover erased hate graffiti instantly, preventing prolonged exposure to harmful messages.
Court-Mandated Offender Participation ensured those responsible directly confronted the consequences of their actions.
Artist-Designed HateEraser Cans reinforced the idea that hate can be undone, and change is possible.
A New Approach to Fighting Hate
By merging scientific innovation, restorative justice, and art activism, HateEraser redefined how hate is eradicated—not just erased, but actively undone through accountability.