While 537 million people manage their blood sugar daily, they face something far more crushing than fluctuating glucose levels—the relentless weight of society's bias. Every raised eyebrow. Every unsolicited advice. Every social media joke. These micro-aggressions have created a macro crisis: 40% of people with diabetes now skip essential treatments, not due to medical complications, but because of bias. To combat this prejudice, Abbott launched "#AboveTheBias". At its heart stands a haunting visual metaphor—a creature weighted down by society's biases, moving to the legendary "Under Pressure" by Queen and David Bowie. This marked a pharmaceutical industry first: using an iconic anthem to voice an uncomfortable truth. The campaign transformed invisible bias into something tangible, something that could no longer be ignored. More than awareness, "#AboveTheBias" sparked a movement, proving that the most effective treatment for bias is confronting it head-on.