Entrant Company
Ogilvy Health UK
Advertiser Category
Health Institutions & Services
Great Ormond Street Hospital cares for some of the sickest children in the UK – they stop at nothing in helping to give seriously ill children the best childhood possible. To raise awareness of a new cancer centre and encourage donations, we told the story of Emmeline who, at only 14- weeks old, was diagnosed with cancer and given just months to live. But, thanks to the dedication of the staff at Great Ormond Street Hospital, Emmeline beat the odds.
The film uses images captured by Emmeline's family during her time at the hospital, and tells the story of her treatment and the emotional toll that watching a child battling cancer can have.