Entrant Company
Cheil Worldwide Spain
Advertiser Category
Consumer Brand Health Initiative
The Mind Guardian is the first clinically validated AI video game able to detect early signs of Alzheimer’s and other neurological diseases with 97% accuracy - available on not only Samsung’s, but any Android tablet. It revolutionizes cognitive testing via an immersive POV game: while players explore an open-world city inspired by their minds, with everyday life scenarios and challenges, an AI analyzes all decisions and actions in real time, translating them into data about their cognitive health. A cost-effective, barrier-breaking tool, empowering millions to safeguard their own futures.
CULTURAL BACKGROUND:
In Spain, nearly 80% of early cases of Alzheimer’s and other neurological diseases remain undiagnosed. This mostly happens because people over 55 (around when first invisible signs may appear) rarely undergo traditional cognitive tests, due to either white coat syndrome or to a general unawareness of the importance of doing it at that age. However, studies show that only early detection can delay the disease by up to 40% and provide up to 10 years of quality life. Making early detection accessible for everyone, everywhere, can help close this gap, benefitting almost 2 million Spaniards.
BRIEF & DESIGN SOLUTION
Alzheimer’s early detection gives patients the chance to act on time to delay and reduce the impact of its consequences. The challenge was clear: help close the disease awareness gap. The Mind Guardian was designed to turn clinical testing protocols into an easier, friendlier and more engaging experience: an immersive tablet game powered by an AI able to detect early signs of Alzheimer’s and other neurological diseases with 97% accuracy. As players explore its open-world, through machine learning the algorithm reads every interaction to explore their neurological condition.
RESULTS
-2 years of work with doctors, professors, AI engineers, developers, and psychologists.
-Conducted in Spain, Romania, Cyprus, and Slovenia.
-Supported by CEAFA, SEN, SEPSM, and AFAGA.
-Accessible on all Android tablets
-Downloads: 20K+ in the first weeks, with excellent ratings.
-Featured on TV, press, radio, and social media; reached 972K people with an ad value of €1M+.