North York General Hospital (NYGH) has long been trusted by expectant parents. In 2023, the NYGH Foundation launched a $32 million fundraising goal for a new birthing center, aiming to position NYGH as a leader in labor and delivery care while attracting new donors. Despite countless pregnancy guides, many parents feel unprepared for the real, raw moments of childbirth. To bridge this gap, NYGH created What No One Tells You When You’re Expecting—a community-driven book filled with honest, crowdsourced stories about pregnancy, birth, and early parenting. A call for submissions through social media, OOH, and hospital placements generated over 6,000 responses in a month. The best entries were curated into a 150-page book with vibrant illustrations, distributed in hospitals, OB offices, and on Amazon. By addressing an emotional gap in pregnancy resources, NYGH deepened its connection with Canadian parents and built momentum for its birthing center campaign.