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Silver Award
Animal Alerts
PetPace
United States
2025
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Entrant Company
SERVICEPLAN GERMANY and L&C, NYC
Entry Type
Products & Devices
Program
Clio Health 2025
Advertiser Category
Lifestyle, Wellness & Over-the-Counter
Medium
Out of Home
Category
Billboard
In 2023, 66,900 people died in earthquakes, many of which were felt in Lima, Peru — located on the Pacific Ring of Fire, where 90% of all seismic activity occurs. Insight: While the most sophisticated technology can’t predict earthquakes, scientific evidence shows that animals could. Previous approaches to monitoring animals in the wild for earthquake forecasting have failed due to the use of outdated and invasive technology. Objective: To warn people before earthquakes and give them time to evacuate. Idea: Animal Alerts is the first earthquake warning system powered by pet health data. Using the existing PetPace smart health collars, dogs’ physiological and behavioral data are monitored. Integrated media and geotargeted notifications are then used to warn the residents. Execution: Designed with the comfort of dogs in mind, the PetPace smart collar makes use of electrode-free non-invasive sensors. With volunteers from all over Lima, dogs were selected in different locations to be monitored for abnormal behavior and anxiety.
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