Lightbox
Silver Award
Toxic Backfire
Samsung
China
2025
Share:
Facebook Linkedin X WhatsApp
Case Image / Board
Case Study Video
Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Cheil PengTai Beijing & Cheil Hong Kong
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Public Relations
Category
Social Good
TOXIC BACKFIRE. Making gaming bullies face their own toxic behaviour.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Public Relations to Celebrate Your Team