Silver
Award
Toxic Backfire
Samsung
China
2025
Share:
Entrant Company
Cheil PengTai Beijing & Cheil Hong Kong
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Public Relations
Category
Social Good
TOXIC BACKFIRE. Making gaming bullies face their own toxic behaviour.
Credits
Agency
Cheil PengTai Beijing & Cheil Hong Kong
Beijing & Hong Kong
Agency
Cheil PengTai Beijing
BEIJING
Agency
Cheil Worldwide
Seoul
Advertiser / Brand
Samsung
BEIJING
Agency
Cheil Hong Kong
Hong Kong
Chief Creative Officer
Paul Chan
Cheil HongKong
Copywriter
Paul Chan
Cheil Hong Kong
Executive Creative Director
Kimmy Liu
Cheil PengTai Beijing
Art Director
Kimmy Liu
Cheil PengTai Beijing
Creative Director
Timothy Tian
CheilPengTai Beijing
Art Director
Timothy Tian
CheilPengTai Beijing
Creative Director
Lisha Lu
CheilPengTai Beijing
Art Director
Xiaoxing Zhang
CheilPengTai Beijing
Associate Creative Officer
Tony Chan
Cheil Hong Kong
Copywriter
Tony Chan
Cheil Hong Kong
Chief Executive Officer
Larry Sun
Cheil PengTai Beijing
Manager
Zuoyu Liu
CheilPengTai Beijing
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