Shortlist
Award
SwiftBets
NorthStar Bets
Canada
2025
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Entrant Company
Leo Toronto
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Sports 2025
Medium Type
Professional
Medium
Sports Betting
Category
Partnerships & Sponsorships
Introducing SwiftBets on NorthStar Bets: The only place Swifties can actually bet on The Eras Tour. By combining the thrill of sports betting with Swifties love for predicting Taylor’s every move, we created a new way for fans to engage: betting. And in doing so, we celebrated one of the largest and most passionate fan bases in the world.
Credits
Creative Agency
Leo Toronto
Toronto
Client
NorthStar Bets
Toronto
Creative Agency
Leo Toronto
Toronto
President
Ben Tarr
Leo Toronto
Chief Strategy Officer
Tahir Ahmad
Leo Toronto
Managing Director, Account Services
Natasha Dagenais
Leo Toronto
Chief Creative Officer
Steve Persico
Leo Toronto
Creative Director
Tyler McKissick
Leo Toronto
Group Creative Director/Copywriter
Ryan Kukec
Leo Toronto
Associate Creative Director/Art Director
Matt McDonald
Leo Toronto
Art Director
Amira Moussa
Leo Toronto
Copywriter
Steven Seltzer
Leo Toronto
SVP, Group Strategy Director
Ryan Roberts
Leo Toronto
Senior Strategist
Alex Singleton
Leo Toronto
Group Account Director
Kirk Round
Leo Toronto
Integrated Project Manager
Sama Karam
Leo Toronto
VP, Post & Print Production
Gord Cathmoir
Leo Toronto
Editor
Tim MacLennan
Leo Toronto
Vice President, Marketing
Dante Anderson
NorthStar Bets
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