Honda has a powerful legacy in motorsports. The company has pushed the boundaries of innovation in racing and has collected many championships as a result. Honda’s development in motorsports has not only made its way into its consumer products, but the brand’s racing successes have inspired many young racers. But behind all Honda’s historic milestones and groundbreaking innovation over the decades, there was an endless amount of failure. Overcoming obstacles, recovering from setbacks, and learning from our mistakes is something that anyone involved in motorsports knows all about. Whether it’s a Formula One World Champion or an up-and-coming motocross rider, persevering through failure in pursuit of one’s dreams is a familiar and relatable story for all—in and outside the world of sports. Our objective was to connect with our audience with this universal message of determination, with an emotionally driven narrative that actually embraces failure as a key part of chasing dreams and finding success. The spot was narrated by John Cena and featured racing legends Ayrton Senna and Max Verstappen. The story hinged around a reverse poem technique that literally flips the script on failure. The film launched during Sunday Night Football and continues to target a range of high-impact and contextually relevant media placements—such as November's Formula 1 Las Vegas Grand Prix and high-profile cinema debuts. The campaign encompasses various bespoke broadcast, streaming, digital and social executions.