Bronze
Award
Shake That Ess'
Dunkin', Inspire Brands
United States
2026
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Entrant Company
Artists Equity
Program
Clio Music 2026
Medium Type
Branded Content & Collaborations
Medium
Partnerships, Sponsorships & Collaborations
Category
Partnerships, Sponsorships & Collaborations
To launch its new Shaken Espresso, Dunkin’ partnered with pop star Sabrina Carpenter—whose hit song “Espresso” was already dominating the internet. Together, they created “Shake That Ess’,” a playful, music-inspired campaign that blended brand, artist, and product into a single cultural moment. With a hero spot directed by music video legend Dave Meyers, social-first content, and a sold-out merchandise drop, Dunkin’ captured the zeitgeist and broke sales records, all without relying on paid media. Who needs to outspend when you can outsmart?
Credits
Advertising Agency
Artists Equity
Los Angeles
Brand
Dunkin', Inspire Brands
Canton
Advertising Agency
Artists Equity
Los Angeles
Production Company
Artists Equity
Los Angeles
Post Production Company
Artists Equity
Los Angeles
Editorial Company
Artists Equity
Los Angeles
Public Relations Agency
MSL Group
New York
Music Company
Universal Music Group
Los Angeles
Music/Sound Company
Lime Studios
Los Angeles
Business Affairs
Hailstorm
Raleigh
Social Agency
Cornelia Creative
New York
Media Agency
Zenith Media
Atlanta
Artist
Sabrina Carpenter
Songwriter
Sabrina Carpenter
Songwriter
Julian Bunetta
Songwriter
Amy Allen
Songwriter
Steph Jones
CBO
Scott Murphy
Dunkin’, Inspire Brands
Chief Marketing Officer
Jill Nelson
Dunkin’, Inspire Brands
VP, IMC
Chris Beijar
Dunkin’, Inspire Brands
Director, Marketing Planning & Strategy
Paige Gregory
Dunkin’, Inspire Brands
Director, IMC
Molly Schmidbaur
Dunkin’, Inspire Brands
Director, Category Management
Olivia White
Dunkin’, Inspire Brands
Senior Manager, IMC
MaryKate Lampron
Dunkin’, Inspire Brands
Manager, IMC
Shannon Harris
Dunkin’, Inspire Brands
Associate Manager, IMC
Yvette Yetra
Dunkin’, Inspire Brands
Director, PR
Brigette Buckner
Dunkin’, Inspire Brands
Manager, PR
Shawn Jackson
Dunkin’, Inspire Brands
Associate Manager, Social
Allie Cirilli
Dunkin’, Inspire Brands
Director, Media Strategy & Planning
Caroline Fowler
Dunkin’, Inspire Brands
Chief Executive Officer
Ben Affleck
Artists Equity
Chief Content Officer
Matt Damon
Artists Equity
COO
Dillon West
Artists Equity
CFO
Karen Willaman
Artists Equity
Chief of Staff - Ben Affleck
Gigi Fouquet
Artists Equity
SVP Creative Content & Brand Partnerships
Chay Carter
Artists Equity
President
Josh Jefferis
Artists Equity
VP, Executive Creative Director-Writer
Brandon Pierce
Artists Equity
Head of Social
Rebecca Rumble
Artists Equity
Senior Copywriter
Zoe Greenblatt
Artists Equity
Senior Art Director
Jeremiah Fuentes
Artists Equity
Design Director
Max Friedman
Artists Equity
Executive Producer
Emma Starzacher
Artists Equity
Senior Producer
Dan Arnone
Artists Equity
Group Brand Director
Molly Mejia
Artists Equity
Brand Director
Jake Wilmink
Artists Equity
Brand Manager
Spencer Stabler
Artists Equity
Senior Project Manager
Jazmine Bailey
Artists Equity
Director of Brand Strategy
Maddie Schafer
Artists Equity
Director
Dave Meyers
Artists Equity
Cinematographer
Scott Cunningham
Artists Equity
Producer
Dave Bernstein
Artists Equity
Production Manager
Sam Xenox
Artists Equity
1st AD
Jermaine Sumra
Artists Equity
Head of Post Production
Tim Weyers
Artists Equity
Post Producer
Blake Carron
Artists Equity
Editor
Sarah Jordan
Artists Equity
Editor
Lenny Messina
Artists Equity
Assistant Editor
Alex Murphy
Artists Equity
Production Assistant
Mackenzie Stevenson
Artists Equity
Group Director, Business Affairs
Alice Isner
Hailstorm
Sr. Manager, Business Affairs
Ori Krahe
Hailstorm
Audio Mixer
Ben Tomastik
Lime Studios
Executive Producer
Susie Boyajan
Lime Studios
Producer
Cassie Underwood
Lime Studios
U.S. CEO
Diana Littman
MSL Group
Chief Consumer Brands Officer
Nicole Scull
MSL Group
Chief Creative Officer
Matt Zavala
MSL Group
Account
Erin Burden
MSL Group
Earned Media
Alan Danzis
MSL Group
Account
Savannah Lawandales
MSL Group
Earned Media
Cameron Leach
MSL Group
Account
Melissa Stamp
MSL Group
Account
Rose Gould
MSL Group
Account
Ally Huizer
MSL Group
Account
Gabriella Camacho
MSL Group
Account
Meghan McMillin
MSL Group
Account
Meredith Naughton
MSL Group
President
Conor Mason
Cornelia Creative
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