Entrant Company
OK Go & 1stAveMachine
Medium Type
Music Marketing
Medium
Music Film & Video
The music video “Love” by rock band OK Go marks their return to form – an ambitious, single-shot visual built entirely without CGI. Created in collaboration with Ray-Ban Meta, Project Management Institute and Universal Robots, the video features 29 robots and 60 mirrors, all choreographed to reflect the infinite, expanding nature of a father's love. Months of engineering, rehearsal and practical design went into creating a video that was as emotionally expressive as it was technically precise.