Entrant Company
1stAveMachine
Medium Type
Use of Music
Medium
Use of Music in Advertising
Category
30 Seconds and Under
Backed with a catchy track from TikTok influencer Lubalin, Urban Outfitters and 1stAveMachine reimagine holiday advertising with Happy LOLidays – a spot that exudes the lively energy and unique imagery found across today’s social media landscape. With an upbeat rhythm and eccentric visuals, the promo resulted in a joyfully whimsical experience that deepens Urban Outfitters' connection with its young, culturally tuned-in audience.