Shortlist
Award
The Debatable Billboard
NorthStar Bets
Canada
2025
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Entrant Company
Leo Toronto
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Event/Activation
What do you call the beautiful game? Soccer? Or football?
It’s a debate that’s captured the imaginations, and ire, of fans all around the world. Everyone has an opinion.
To put NorthStar Bets at the centre of the soccer/football conversation, we refereed this cultural argument on the streets of Toronto and got Canadians to tell us what NorthStar Bets should call the beautiful game in the app.
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