Lightbox
Gold Award
4th Judge
The Ring
Saudi Arabia
2025
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Entrant Company
BigTime Creative Shop
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Innovation
Category
Gameday Fan Experience
Boxing has long been judged by just three ringside officials, often sparking outrage, debate, and claims of bias. To bring fairness and transparency to the sport, The Ring introduced the 4th Judge: the first-ever AI-powered boxing judge. Using real-time computer vision and trained on a century of boxing data, the 4th Judge scores fights with objectivity, identifying clean shots and round winners. Since its debut, it has been used to score full fight cards at every The Ring event, opening a global conversation about the future of combat sports and how technology can restore trust in scoring.
Credits
Advertising Agency
BigTime Creative Shop
Riyadh
Advertising Agency
BigTime Creative Shop
Riyadh
Advertising Agency
BigTime Creative Shop
Riyadh
Advertising Agency
BigTime Creative Shop
Riyadh
Advertising Agency
BigTime Creative Shop
Riyadh
Publication
The Ring Magazine
Riyadh
Digital Agency
Genosha
buenos aires
Post Production Company
Flavor
Curitiba
Chairman
H.E. Turki Alalshikh
GEA
Chief Executive Officer
Mohammed Sehly
BigTime Creative Shop
Chief Creative Officer
Rayyan Aoun
BigTime Creative Shop
Creative Director
Saymon Medeiros
The BigTime
Head of Creative & Innovation Operations
Ehab Armanious
BigTime Creative Shop
Senior Business Director
Ziad Chehab
BigTime Creative Shop
Head of Social Media & Innovation
Nael Girgis
BigTime Creative Shop
Senior Agency Producer
Inas Nagy
BigTime Creative Shop
ASSOCIATE CREATIVE DIRECTOR
HAZEM ELSAIDY
BigTime Creative Shop
Art Director
Fadi Abdeen
BigTime Creative Shop
Art Director
Bruno Freitas
BigTime Creative Shop
Senior Editor
MOHAMED QARAWI
BigTime Creative Shop
Motion Graphics
Douglas Oliveira
BigTime Creative Shop
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