Entrant Company
Prose On Pixels France
Medium Type
Use of Music
Medium
Use of Music in Advertising
Category
31 Seconds to 60 Seconds
Deezer, the global music experiences platform, is back with the second installment of its “Live The Music” brand campaign, produced by BETC Paris. Taking the concept to the next level, Deezer’s latest ad transforms a boxing match into an electrifying dance battle, blending the iconic dance styles “voguing” and “waacking” with intense athleticism.
The ad is supported by an earworm of a track from an emerging artist, Boom Boom Boom Boom Boom by Bonti. This choice highlights Deezer’s ongoing commitment to support emerging talents from across the world and keep the musical scene as fresh and alive as possible.
With this bold campaign, Deezer delivers an unforgettable message: music can transform even the fiercest battles into pure joy.
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