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Silver Award
No Bad Seats
Samsung
Australia
2026
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Entrant Company
We Are Social
Program
Clio Music 2026
Medium Type
‌Branded Content & Collaborations
Medium
Experience/Activation
Category
Use of Artists, Talent, & Influencers
Instead of another polished product demo, Samsung decided to solve Gen Z's biggest concert frustration: why does every live performance look terrible on camera? We turned Tate McRae's European tour into the world's most audacious product demo, deliberately giving 25 top content creators the worst seats in the house across Lisbon, Madrid, and Barcelona. Armed only with Galaxy S24 Ultra phones, they transformed nosebleed sections into creative goldmines, proving there's no such thing as a bad seat with the right technology. The result? A crowd-sourced music video for "Think Later" shot entirely from terrible vantage points that looked absolutely incredible. What started as 1,600+ hours of footage from the worst seats became 30+ million views of the best content, solving Gen Z's biggest concert frustration while showcasing the S24 Ultra's revolutionary camera capabilities. Sometimes the best way to prove your phone's worth is to give it the hardest possible challenge – and watch it turn disasters into masterpieces.
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