Shortlist
Award
Next Golden Era Is Now
NHL
United States
2025
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Gen Z...Tipping...Tricky...Entrant Company
National Hockey League
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Film
Category
30 Seconds and Under
The NHL's "The Next Golden Era Is Now" campaign showcases its rising superstars and demystifies the game for new fans with three culturally resonant spots challenging Gen Z stereotypes, linking hockey "tipping" to modern tipping culture, and framing innovative goals within the social media trend of "one-upping."
Executions
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