Air Canada flies over 13 million passengers every year, and during the Olympics, that includes all of Canada’s athletes, coaches, equipment and their families. Air Canada is all about flying Canadians to achieve their dreams with every flight. The Olympics is the perfect opportunity to bring this to life. The brand wanted to spark national pride via its Olympic sponsorship but we wanted to do more than just tell people that Air Canada will be flying the athletes to achieve their dreams at The Games. We wanted to remind Canadians that everyone has a dream, and whether it’s fulfilled in Canada or around the globe, Air Canada will fly you there. To ensure we were telling the story authentically, the agency and the client did considerable research, poring through immigration statistics and stories from Canadian athletes, while our production partners made sure every prop, location and wardrobe piece was on point. The story was written and rewritten until we came to something that we felt was truly reflective of real Canadian-dream stories. After reading so many Olympic stories, we realized that there was something almost every Canadian athlete shared, a dual-identity that they proudly expressed as part of their Olympic journey. This was the real inspiration for the story. The film follows two journeys across time: a young couple trying to move to Canada for a brighter future, and an athlete living in Canada determined to achieve her Olympic dream. The two narratives run in parallel before revealing a twist: the athlete is the young couple’s daughter, and her dream was made possible through her parents’ dream. The spot was released on TV, Cinema, and in-flight entertainment the week leading up to the 2024 Paris Olympics and ran through the Paralympics. Response to the video has been overwhelmingly positive, with so many people seeing their story reflected in this piece. The comments just keep pouring in on TikTok, LinkedIn, and X. Air Canada’s Ad Awareness rose 19% following the campaign. Other results include: Air Canada’s Ad Awareness rose 19%. Among those who were exposed to any Air Canada Olympic/Paralympic creative, impression scores increased 14% and intent to travel with Air Canada increased by 31%. Air Canada’s sponsorship of Team Canada delivered a +13 point lift in opinion among those aware, solidly outperforming airline industry benchmarks.