Hulu has drama. "Fargo", "The Handmaid's Tale", "Shogun", "The Rookie" and many many more have their homes on Hulu's streaming service and are joined by new series all the time. To help spread the word about all of the available options to potential viewers, Hulu built a 30-second promo chock-full of tense, human, immersive moments from some of the most famed series available to subscribers. The spot utilizes a faux-3d effect utilizing the bright green 'box' iconography associated with Hulu's streaming app branding, where characters and objects will interact with it as if it is part of the scene, sometimes peering through it like a window, or aiming a weapon between its lines. The incorporation of such an iconic part of the Hulu branding directly with scenes and characters from such beloved shows helps tie those series to Hulu's streaming service in the minds of the viewers. The entry of this spot is based on the unique incorporation of iconic branding particles such as the box with the imagery of the hosted series, as well as the tense, dramatic use of sound, specifically in the 'ticking' audio played throughout the spot. The character's direct reference to 'The Box' helps make the connection of their dialogue to the idea that the Hulu 'Box' contains all of their worlds and many more. With each new face introduced, the box helps highlight their presence on the service, providing a home, and a convenient place for viewers to find all of their favorite dramatic series in one place, on Hulu.