Silver
Award
Marathon Hijack CDMX
Nike
Mexico
2025
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Entrant Company
Wieden+Kennedy México
Entry Type
Product/Service
Launch Country
Mexico
Program
Clio Sports 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Guerrilla
We stole the spotlight from Adidas at the Mexico City marathon, giving runners 42 kilometers worth of motivation, speaking with the voice of the unrelenting coach, providing tough love and unwavering faith in their ability.
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