Lightbox
Shortlist Award
"That One Sonic Edit" – A TikTok Trend Explosion
Sonic the Hedgehog 3
Sweden
2025
Share:
Facebook Linkedin X WhatsApp
Entrant Company
Viral Cartel
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Fan Engagement
Category
Social Media
I built this trend brick by brick. No budget or team. Just me a 16 years old, working with faceless creators to create a wave that hit over 430M views and 50M+ likes. One edit sparked it all, pushing both the movie and the artist into the spotlight
Executions
Faceless Trend Blast – TikTok Sonic 3 Takeover
Social Media
Coordination Proof & Strategy Backend
Social Media
Result Chain Reaction & Industry Imitation
Social Media
Cultural Footprint & Post-Campaign Virality
Social Media
Reach, Impact & Organic Numbers
Social Media
Credits
Digital Agency
Viral Cartel
Stockholm
Studio
Paramount Pictures
Hollywood
Digital Agency
Loopgate
Stockholm
Creative Director
Amid
Viral Cartel
Duplicate statues available now
Buy a Statue in Fan Engagement to Celebrate Your Team