Shortlist
Award
When a Show Becomes a Movement
John Proctor Is the Villain on Broadway
United States
2025
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Entrant Company
SpotCo
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Integrated Campaign
Category
Integrated Campaign
Through a dynamic blend of digital, print, social media, and meaningful partnerships, we brought the show’s urgent themes of truth, power, and teenage agency directly to diverse audiences. This campaign leveraged authentic storytelling, bold visuals, and community engagement to connect deeply with both theatergoers and new audiences, making the show not only seen but felt across the city and beyond to all who’ve seen it.
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