This activation was an opportunity for fans to step into the World of The Last of Us inside Madrid’s Forgotten Subway. To mark the highly anticipated return of The Last of Us, we brought fans face-to-face with the emotional intensity and survivalist choices that define the new season—by transforming Madrid’s abandoned Chamberí station into an immersive version of Seattle’s haunting underground. For the first time in decades, this ghost station opened to the public as a living, breathing set from the series. Visitors walked through lush overgrowth, faded signage, and chilling graffiti—elements meticulously designed to reflect the post-apocalyptic world of the show. Live actors portraying key characters led guests through interactive storylines, forcing them to choose between two paths: Ellie or Joel. Each route delivered a different experience, echoing the tough choices the characters must make. This one-of-a-kind activation turned fans into protagonists and offered a rare opportunity to live the suspense, danger, and emotional weight of the series just before the premiere. It wasn’t just a marketing campaign—it was an unforgettable journey into The Last of Us universe.