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Entrant Company
Onyx Collective & Motive
Entry Type
Documentary
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Audio Visual: Trailer
Category
Audio Visual: Trailer
Sly Lives! (aka The Burden of Black Genius) is a 2025 American documentary film directed by Ahmir "Questlove" Thompson. It explores the life, career, and legacy of Sly and the Family Stone. Onyx Collective celebrates Sly's life and work across cultural boundaries and the span of music history with this documentary, which features interviews and commentary from notable musicians like Andre 3000 and George Clinton.
To promote the documentary and highlight black excellence in the field of music, Onyx Collective built a trailer focused on the love, power, and difficulties faced by Sly and his crew during their time in the spotlight, as the first major American rock group to have a racially integrated, mixed-gender lineup.
The trailer presents a glimpse into the musical world of Sly and his bandmates with real footage from shows, clippings from magazines, and interviews with famed musicians. The application of Sly's own music to bring attention to the unique space his group occupied in the public eye helps elevate the documentary in a uniquely powerful way.
This entry is based on the trailer's capacity to bring attention to the history of black voices in the music industry during a time of shifting landscapes when every little action could influence things for decades to come.