Grand
Award
Marathon Hijack CDMX
Nike
Mexico
2025
Share:
Smile while you can....
The worst is yet to come. The best is yet to come....
Remember why the hell you're here....
Beat the traffic....
You said marathon, not half-marathon....
Go, go, go, don't lose the pace....
You get more dehydrated crying than running....
Sure, everyone flies going downhill....
Welcome to the 1% club....
Even if you don't believe it, you'll do this again...Entrant Company
Wieden+Kennedy México
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Out of Home
Category
Takeover
We stole the spotlight from Adidas at the Mexico City marathon, giving runners 42 kilometers worth of motivation, speaking with the voice of the unrelenting coach, providing tough love and unwavering faith in their ability.
Executions
Smile while you can.
Takeover
The worst is yet to come. The best is yet to come.
Takeover
Remember why the hell you're here.
Takeover
Beat the traffic.
Takeover
You said marathon, not half-marathon.
Takeover
Go, go, go, don't lose the pace.
Takeover
You get more dehydrated crying than running.
Takeover
Sure, everyone flies going downhill.
Takeover
Welcome to the 1% club.
Takeover
Even if you don't believe it, you'll do this again.
Takeover
Credits
Advertising Agency
Wieden+Kennedy México
Ciudad de Mexico
Advertising Agency
Wieden+Kennedy México
Ciudad de Mexico
Advertising Agency
Wieden+Kennedy México
Ciudad de Mexico
Advertising Agency
Wieden+Kennedy México
Ciudad de Mexico
Advertising Agency
Wieden+Kennedy México
Ciudad de Mexico
Brand
Nike
Ciudad de México
Design Company
Maus Haus
Ciudad de México
President
Pablo de Arteaga
Wieden+Kennedy
Chief Creative Officer
Jessica Apellaniz
Wieden+Kennedy
Chief Marketing Officer
Jan Erhardt
Wieden+Kennedy
Production Manager
Rodrigo Bonilla
Wieden+Kennedy
Chief Creative Officer
Rodrigo Jatene
Wieden+Kennedy
President
Andre Gustavo
Wieden+Kennedy
Strategist
Sofía Gamiz
Wieden+Kennedy
Group Account Director
Hugo Boccara
Wieden+Kennedy Mexico
Project Manager
Beatriz Pecero
Wieden+Kennedy
Creative Director
Arah Kim
Wieden+Kennedy
Creative Director
Denisse Mancera
Wieden+Kennedy
Copywriter
Yago Fandiño
Wieden+Kennedy México
Sound Designer
Luis Arce
Wieden+Kennedy México
Editor
Geraldo Téllez
Wieden+Kennedy México
Vice President
Douglas Bowles
Nike
Sr Marketing Director
Diego Legname
Nike
Sr Brand Creative Director
Rafael Paes
Nike
Sr Brand Creative Manager
Mica Gallino
Nike
Lead, Brand Creative Narrative
Adriel Galicia
Nike
Lead, Brand Creative Design
Dalia Pallares
Nike
Lead, Brand Voice and Initiatives
Sarah Kong
Nike
Director, Integrated Media
Isabel Olmos
Nike
Lead, Integrated Media
Pamela Torres
Nike
Director, Brand Womens
Ana María Rozo
Nike
Manager, Brand Mens Running
Renata Ladrón
Nike
Account Executive
Rodrigo Alor
Nike
Account Director
Brenda Pérez
Mindshare
Account Manager
Cesar Rojas
Mindshare
Account Supervisor
Vianey Gutiérrez
Mindshare
Account Executive
Vianney Hernández
Mindshare
Creative VP
Manuel Guerrero
Maus Casa Creativa
Account Director
Bruno Rodrigues
Maus Casa Creativa
Group Creative Director
Luis Pegueros
Maus Casa Creativa
Design and Production Director
Gabriel Parra
Maus Casa Creativa
Senior Designer
Luis Beltrán
Maus Casa Creativa
Senior Designer
Adolfo García
Maus Casa Creativa
Senior Designer
Arturo Guitrón
Maus Casa Creativa
Junior Designer
Ángel Palacios
Maus Casa Creativa
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