Gold
Award
Marathon Hijack CDMX
Nike
Mexico
2025
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Smile while you can....
The worst is yet to come. The best is yet to come....
Remember why the hell you're here....
Beat the traffic....
You said marathon, not half-marathon....
Go, go, go, don't lose the pace....
You get more dehydrated crying than running....
Sure, everyone flies going downhill....
Welcome to the 1% club....
Even if you don't believe it, you'll do this again...Entrant Company
Wieden+Kennedy México
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Out of Home
Category
Takeover
We stole the spotlight from Adidas at the Mexico City marathon, giving runners 42 kilometers worth of motivation, speaking with the voice of the unrelenting coach, providing tough love and unwavering faith in their ability.
Executions
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