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NY KNICKS STREET SIGNS
New York Knicks
United States
2025
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Entrant Company
Madison Square Garden Sports
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
United States
Program
Clio Sports 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Guerrilla
To celebrate the Knicks advancing to their first Eastern Conference Finals in 25 years, we made the famous 7th Avenue fan takeovers official. Partnering with the city, we renamed every block after a Knicks player with the matching jersey number. The signs became instant gathering spots for fans, online and off, and a citywide symbol of New York basketball pride.
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