The BC Securities Commission’s “We’re All F**ked” advertisement is a satirical musical PSA that uses humor and absurdity to illustrate the dangers of AI-powered investment scams. Styled like an over-the-top power ballad, the ad opens with a dramatic lead singer lamenting the rise of artificial intelligence and its misuse in financial fraud. As the song builds, we see surreal and comical depictions of scam scenarios - a glitchy romantic cat-fisher, a thrice cloned accountant, and a deepfaked avatar. The visuals are humorously exaggerated, reinforcing the message that even the most ridiculous scam tactics are rooted in real, emerging threats. Midway through, the tone pivots from fatalism to empowerment, revealing that while AI scams are evolving, individuals can still protect themselves through awareness and skepticism with the help of the BC Securities Commission. The spot closes with a direct call to action, encouraging viewers to visit AvoidAIScams.ca, while the vocalist belts out a hopeful chorus: “We’re not all f**ked!”