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Award
PIZZA WRMR
Pizza Hut Canada
Canada
2025
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Entrant Company
Leo Toronto
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Use of Influencer & Talent
We harnessed the heat of a PS5 to create the hottest console upgrade of the year: The Pizza Hut PIZZAWRMR. It’s a one of a kind, open-source, 3D printable innovation that turns your console into a convection pizza oven—channelling hot air coming out of a PS5 into a custom enclosure to keep pies at the perfect temperature. All these achievements were unlocked with $0 spent on media, thanks to all the gamers who fell in love with the idea and made Pizza Hut their go-to pizza place of choice.
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