As one of the worst spaceflight disasters in history, the story behind the 2003 Columbia Space Shuttle is gripping and revelatory. The CNN Original Series Space Shuttle Columbia: The Final Flight reveals how and why the disaster occurred, exploring the inherent risks and rewards of human space travel. When considering the creative strategy, our challenge was to capture the tone of the complex investigation and tragedy while honoring the victims and their families. We carefully edited expert insights, real-time footage, family reactions, and media quotes to provide context for viewers while ensuring the edit treated the tragedy with sensitivity and scope. The music track supplemented the emotional and gripping elements that the series dives into. Premiering to critical acclaim, the campaign engaged audiences in the one-of-a-kind storytelling only CNN can do.