Our goal was to create a theatrical trailer that felt unexpected, subversive, and shocking — mirroring the tone of the film — while also drawing audiences into its emotional core. Because U.S. audiences might not connect through the film’s foreign language, the creative challenge lay in crafting a bold, narrative-driven piece without the aid of dialogue. We built the trailer around the film’s visceral and shocking visuals, juxtaposing the brutal imagery with the emotional themes, using bold copy & critical acclaim to carry narrative beats. Music & sound design was a key component of bringing out the film’s dark edge, drawing the audience into a world that seemed familiar — the classic Cinderella tale — but seen in a way that felt new & wholly different. We believe the result is as one reviewer called the film: “Brutal yet strangely beautiful.”