ABC’s Emmy Award-winning comedy “Abbott Elementary” is celebrated for its sharp wit, heartfelt storytelling, and uplifting portrayal of public educators. Inspired by two fan-favorite episodes featuring Principal Ava Coleman’s signature flair for spectacle, the show leapt off-screen with its biggest and boldest activation yet: A.V.A. Fest (A Very Abbott Festival) at San Diego Comic-Con 2024, by transforming Fifth Avenue Landing into a full-blown Abbott-style carnival. The activation was designed to be unapologetically "over-the-top and unhinged" – resonated wildly with attendees. More than 8,000 fans flooded the activation, sharing viral content and helping Abbott Elementary break through the Comic-Con noise to become a cultural moment. The carnival featured character-themed attractions including the “Finest One In, First One Out” spinning swing ride, Mr. Johnson’s Closet of Curiosities, Gregory’s Garden Goofballs (partnered with Big Brothers Big Sisters of America), Janine’s Reach for the Stars striker challenge, Ms. Schemmenti’s MVP Showdown water shooter, Mr. C’s Splash Class dunk tank, custom merch from Mrs. Howard’s Blessed and Pressed, Abbott Kitchen Cafeteria snacks, and a live performances by THE Eagles Drumline - all curated to immerse fans into the Abbott Elementary world. A.V.A. Fest delivered across all metrics for fan engagement and consumer impact: generating over 1.4 million social impressions and unprecedented press coverage, and contributing to a massive launch for the premiere episode - with 6.19 million total viewers and a 2.17 rating among adults 18–49 across multiplatform viewing.