Emmy Award-winning television host, writer, producer and comedian Conan O’Brien hosted the 2025 Oscars (the 97th Academy Awards.) Ahead of the ceremony, ABC looked to excite viewers for this year's Oscars and drive tune-in for the year's exciting event. The brand kicked off the Oscars promotional campaign with the launch of a teaser poster featuring Oscars host Conan O'Brien and his iconically quaffed hair gilded in the same gold that the Academy Award is known for. The tag "He was made for this" stands out. Conan's memorable hair, plated with an auric gleam, presents a hilarious image for viewers, sticking in their minds and reminding them to tune in to ABC or Hulu to watch the ceremony live.