Netflix: Jake Paul vs Mike Tyson Campaign

Shortlist Award

Jake Paul vs Mike Tyson Campaign

Netflix

United States

2025

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Boxer Dueling Billboards...

3D Billboard with Glove...

Digital Outdoor...

Boxing Glove Display...

Entrant Company

Midnight Oil

Program

Clio Entertainment 2025

Industry Type

Television & Streaming

Medium

Out of Home

Category

Mixed Campaign

For one of the most talked about fights of the year, we collaborated with Netflix to live the electric energy of Jake Paul vs. Mike Tyson through a robust campaign. From a custom 3D OOH billboard of a boxing glove punching through it to dueling billboards featuring Mike Tyson and Jake Paul squaring off from opposite sides of the street to a giant sculpted glove for fans to snap a photo with before entering the arena to a full digital campaign - this was a total knockout.

All 2025 Winners

Executions

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