In July 2025, HOKA unveiled its latest global brand campaign with the release of “Together,” a short film celebrating the unifying power of running in bringing people together to push further. The campaign underscores how support fuels individual progress and the importance of community in helping runners succeed. The emotive campaign captures real and authentic moments between runners and their family, friends and crews during pivotal points in their running journeys. Through bold and striking visuals, and use of the iconic song “Shelter from the Storm” by legendary musician Bob Dylan, HOKA’s anthem film features individuals in raw and intimate settings, highlighting how the encouragement of others helps us take on new challenges, explore new limits and experience greater freedom and connection through the sport and in the community of running.