In December 2024, Victor Wembanyama made headlines not for a dunk or a block, but for a chess match in New York's Washington Square Park. The footage went viral, instantly becoming part of Wemby’s growing legend. So when he returned to New York for Fanatics Fest 2025, we reimagined that moment on a grand scale, inviting 100 fans to face off against Victor in a live chess match. But this wasn’t just any meet-and-greet moment, this was the launch of a custom chess set, crafted to tell the story of Wemby’s young career in the NBA. Each piece celebrated a milestone in his mythology: Pawns shaped like alien spaceships (his Nike “GT Hustle 2” debut), Rooks modeled after his All-Star Game locker full of books, Knights echoing the first pitch where a baseball looked tiny in his hand, Bishops inspired by his Slenderman Halloween look, the Queen, a Statue of Liberty in a 10-gallon hat - NYC meets San Antonio on draft night, and the King modeled after his Rookie of the Year trophy. We shared the custom set and the historic match across social, to over 8 million organic views and even coverage on ESPN.