Entrant Company
OK Go & Park Pictures
Medium Type
Music Marketing
Medium
Music Film & Video
Trying to balance the anxiety (which is just realism) with the hope (which is just necessary) can often feel like living in a split screen, and that’s what inspired the music video. It’s the most human, DIY version of a split screen that we could come up with. Instead of using digital wizardry to glue multiple videos together, we shot one video for each of several dozen phones and laid them out, side-by-side, as a mosaic of screens. A single image emerges from all these separate pieces working sometimes in harmony and sometimes in discord — the many contradictory parts of ourselves fighting to coalesce as a single whole.