For women in sport, period stains are an inevitable part of the game, just like grass, mud, sweat, and other blood stains. And yet, there’s a double standard for blood stains, they mean different things depending on where they are. Period stains are still considered a mark of shame, while the others are marks of courage, resilience and bravery. At Dirt Is Good, we believe that every stain should be a part of the game, and it’s time this limiting taboo is washed away for good. That’s why we partnered with Arsenal and the local community to get more girls playing and staying in sport, cycle after cycle, wash after wash.