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PLEASE LOOK AFTER THIS TEASER
PADDINGTON The Musical
United Kingdom
2025
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PLEASE LOOK AFTER THIS TEASER...PLEASE LOOK AFTER THIS TEASER...
PLEASE LOOK AFTER THIS TEASER...PLEASE LOOK AFTER THIS TEASER...
PLEASE LOOK AFTER THIS TEASER...PLEASE LOOK AFTER THIS TEASER...Entrant Company
AKA UK
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Short-Form Social Media Video
To tease the arrival of PADDINGTON: The Musical, we planted oversized virtual versions of Paddington’s most iconic possessions – suitcase, coat, and name tag – at famous London landmarks. With no explanation except the caption “A rather wonderful adventure is about to begin,” the campaign sparked online speculation and nostalgic joy, generating over a million views in hours and setting the stage for a successful launch – all without revealing the bear himself.
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