Entrant Company
Translation
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Every year, NBA fans eagerly await the league’s Christmas ad—a tradition as essential as cookies for Santa. And since 2014, they’ve had one request: bring back Jingle Hoops, the beloved holiday classic. The catch? We couldn’t reunite the original stars—so we got creative. Building on last year’s animated action figure style, we brought the nostalgia back to life, honoring the original while moving the format forward. With LeBron, Steph, and KD playing on Christmas, the stage was set. They’re joined by rising stars Anthony Edwards and Victor Wembanyama, both making their Christmas Day debuts. The spot opens as a near replica of the 2014 ad—until the rookies burst out of their wrapping, joined by Jalen Brunson, Tyrese Maxey, and Nikola Jokic, turning holiday harmony into chaos. Every bounce and dunk syncs with the melody, ending in a final alley-oop from KD to Edwards. After a decade of fan pleas, Jingle Hoops is back—and reborn..