Silver
Award
McDavid's
McDonald's Canada
United States
2025
Share:
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
Entrant Company
Wieden+Kennedy
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Sports 2025
Medium Type
Professional
Medium
Fan Engagement
Category
Experience/Activation
After Connor McDavid’s gold medal goal in the Four Nations Face Off, McDonald’s did something no one expected: it renamed itself. The McDavid’s restaurant - with a new sign and a 97¢ fries deal - turned a single win into a nationwide celebration and record-breaking sales.
Credits
To see entry credits,
create an account
or
log in.
Logging in grants access to Advanced Search and more Entry Details.
Duplicate statues available now
Buy a Statue in
Fan Engagement
to Celebrate Your Team
Related Winners
Entrant Company
FCB Chicago
Medium Type
Professional
Medium
Public Relations
Category
Event/Activation/Stunt
Launch Country
United States
Entrant Company
FCB Chicago
Medium Type
Professional
Medium
Partnerships & Sponsorships
Category
Other
Launch Country
United States
Entrant Company
FCB Chicago
Medium Type
Professional
Medium
Out of Home
Category
Ambient
Launch Country
United States
Sports
by Shahnaz Mahmud
by Shahnaz Mahmud
2 Minutes With
by Shahnaz Mahmud
by Shahnaz Mahmud
Sports
by David Gianatasio
by David Gianatasio