Entrant Company
Mullenlowe
Entry Type
Product/Service
Category
Published/Printed Media
For women in sport, period stains are an inevitable part of the game, just like grass, mud, sweat, and other blood stains. And yet, there’s a double standard for blood stains, they mean different things depending on where they are.
Period stains are still considered a mark of shame, while the others are marks of courage, resilience and bravery. At Dirt Is Good, we believe that every stain should be a part of the game, and it’s time this limiting taboo is washed away for good.