Powerade created Reflective Label, a special edition of its bottle with a label that transforms into a reflective strip: it peels off easily and sticks to clothing or shoes, shining when hit by any light source. In many areas of Peru, running at night is risky due to poor public lighting, as runners are often invisible to drivers. With this innovation, the brand not only hydrates but also literally lights the way for athletes, giving them safety and peace of mind to train—even in the dark.