In this 60-second film, Nike’s next generation of athlete icons (A’ja Wilson, Caitlin Clark, Sha’Carri Richardson, Sabrina Ionescu, Jordan Chiles, Alexia Putellas, Aryna Sabalenka, and Juju Watkins) remind the world women don’t need permission to win. It’s shot in visually-arresting portrait style, and undercut with footage of their incredible athletic performances to the soundtrack of Led Zeppelin “Whole Lotta Love.” The voiceover (Grammy-winning rapper and former gymnast, Doechii) lists everything women are told they can’t do, before ending with: YOU CAN’T WIN. SO WIN.