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Shortlist Award
DraftKings Responsible Gambling
DraftKings
United States
2026
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Entrant Company
Level 77 Music
Program
Clio Music 2026
Medium Type
‌Music Marketing
Medium
Digital/Mobile & Social Media Craft
Category
Sound Design
Level 77 was able to create a continuous music montage weaving through different vignettes and dialog asides, replacing and/or augmenting musical elements as well as recording crowd singalongs, and finally using these parts mixed with elements of the original multitrack master from the classic country hit "The Gambler" to create stories of fans using responsible gaming products from DraftKings during fun and comedic situations that highlight the wisdom contained in the original lyrics.
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