The World's Longest Continuous Twitch Raid. For Smile 2, we brought terror directly to horror fans through their favourite Twitch streamers, turning ordinary gaming sessions into an inescapable nightmare. Through a first-of-its-kind use of Twitch’s Raid feature, we created a cursed daisy-chain where streamers passed Smile 2’s sinister presence to each other . Audiences watched in real time as their favourite gamers were haunted by visual glitches, eerie smiles, and chilling sound effects - all triggered live by a remote production team. As the terror spread, fans eagerly tracked the curse’s journey, flooding Twitch Chat with reactions, and sharing social clips that extended the campaign’s reach far beyond Twitch. A fusion of influencer marketing, horror storytelling, and interactive media this was a live stunt that truly kept audiences…Smiling.