In 2025, the Rams made history by hosting their NFL Draft from the Los Angeles Fire Department Air Operations headquarters—the first team to ever use an active fire station. Partnering with Zillow and Bob’s Discount Furniture, they renovated the station’s rec room and honored first responders of the January LA Wildfires through content, activations, and a chalk talk with Coach McVay, players, and leadership. The campaign stood as a tribute to local heroism and a love letter to Los Angeles as a reminder of LA’s recovery journey.